Summary – Light creates tone & color, the basic building blocks of visual design. Tones & color, in turn, give rise to visual design’s secondary elements – lines, shapes, textures & perspective. To use visual design, we must understand its primary & secondary elements.
Visual Design is the basis for making good compositions
Learn it and forget the so-called “rules” like
Visual design is concerned with
The use & placement in a design space of
Line, shapes, textures and perspective
Which result from light’s creation of tone & color
Lines & Shapes – with a bit of rhythm
Visual Design is key to making good compositions
Without good compositions, your images
Are, umm, well, not good
Apart from whatever help
Those composition grid lines in a viewfinder may be
The camera hasn’t been built (nor will it ever be) that
Has an “Auto-Compose” menu option
(Ditto post-processing programs)
Composition is all on you, the photographer
This is the start of a several part series
I give pop-quizzes, so pay attention 😉
This series will cover the what, how & why of –
1. Tones & colors
2. Shapes, lines, textures & perspective which are
Derived from tones & colors and
These are the primary elements of visual design
3. Simplicity & Dynamics which are the
Basic principles of visual design and are achieved by
Five secondary elements of visual design:
Balance, dominance, proportion, rhythm, distortion
The main emphasis will be on
1. Recognizing primary visual design elements in our scene
2. Selection, sizing and placement of those elements
In accordance with the principles of visual design
The material covered in this series is based on
Photography and the Art of Seeing by Freeman Patterson
Starting next week – Lines _________________________________
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