The scores indicate the probability an image will be remembered when seen a 2nd time.
These results suggest that vertical is more memorable than horizontal. If you’ve studied visual design this shouldn’t be unexpected:
- The orientation of lines and shapes has meaning
- Horizontal lines suggest tranquility and rest
- Vertical lines suggest power and strength
- Are you more likely to remember a “sleeper” or a “doer”?
- Too bad that most photographers “go with the flow”
- The typical camera is designed to be held horizontally
- The typical photographer holds the camera horizontally
- This may or may not result in the best image
- Always shoot both ways
The above examples show that yesterday’s result wasn’t because of the landscape vs. portrait aspect ratio of the overall image. It was due to the orientation of the image’s main subject, the dark silhouette of the branch, that attracts the viewer’s eye.